Most of us were reluctant. We’d worked hard to create gorgeous websites that looked incredible on desktops and laptops. We didn’t want to do it all again. But, as the mobile market increases and people spend more time on their smartphones and tablets than ever before, your website needs to be mobile ready. Of course, mobile web design a comparatively recent advance. For many of us, it’s hard to know where t ...

Most of us already know that we should be taking mobile marketing seriously, and leveraging mobile devices not only as a marketing tool, but also as a new sales channel. But few of us really know why. Even if your competitors are launching big mobile campaigns, optimising their websites and engaging with customers on smartphones and tablets, it can be hard to get motivated enough to do the same.  However, i ...