How To Use Vine In Your Business The great thing about social media is that it puts everyone on even playing field. People use it to connect with celebrities, brands, and businesses at any time of the day, anywhere in the world. Now, as Twitter’s Vine grows in popularity, things could be changing again. Vine is a Twitter-owned application that allows users to publish and view short six-second videos taken f ...

Getting targeted visitors to your website is one of the first challenges for every online business. There's no point of having great content, products and offers on your site if you are trading in a ghost town. However, once this problem is solved you have an even bigger challenge. The vast majority of your visitors only visit your website once and then go elsewhere. Whilst all online marketers try to captu ...

Who Should Write The Blog? There is a lot of debate surrounding who should write business blog posts. Some people argue that a professional copywriter should take care of blogs, developing a strategy that keeps your website updated with fresh, interesting content that gives your brand a voice. But the truth is that, particularly with small businesses, it’s not a brand voice that potential and existing custo ...

Start Using Video to Market Your Home Business Every home business owner knows that the secret to effective online marketing is great content. A wide range of useful and informative files on your website can help to improve your search engine rank, attract new visitors, and teach them about what you have to offer. Then, if your content really works, you can turn visitors into paying customers. But the most ...

All work-from-home business have one task in common: advertising. In an ideal world, your customers and clients will find you with ease wherever they look, online and offline. After exploring your website or getting in touch, they’ll place an order and help drive your revenue. But some of the best businesses in the world fail because they do not invest in quality advertising. What use is a product or servic ...

QR stands for Quick Response Code. These are basically bar codes or painted squares that when read by a Smart, I or android phones take the user to a web site. They were originally developed in Japan around 10 years ago as tracking codes for car parts. Later they were used more widely by manufacturing industries. Now many brands worldwide have taken QR codes and run with them, producing ever inventive marke ...

When somebody goes online to search for products or services, they are instinctively suspicious. This is even the case with big, multinational brands. Most people are fairly educated about the way the web works, and understand that anybody can set up a website. Even if you are Nike, people that visit your website will always be on the lookout for signs you may be an imposter. Suspicion is never helpful when ...

Following on from last week’s The Power Of Email Marketing Unleashed, in this blog I want to share with you how carefully planning the content of your emails will massively improve your open rates, click-through and, ultimately, conversions. Subject Lines It doesn't matter what your offer is or how well you sell it in the content, it all becomes irrelevant if the recipient doesn't open it in the first place ...

I decided to do some research of my own into the effectiveness of email marketing and stumbled upon (rather appropriately) an article that was posted on Stumbleupon, highlighting some research that was conducted just last year by Sosemarketing.com. Here's what they reported: Email marketing returns 42 times your investment Internet Search SEO returns 22 times Social Media returns 12 times Newspaper Ads retu ...

YouTube has made video publishing a great way to earn money and also to promote your business or service globally. It has gained significant popularity as high-quality video recording becomes less expensive. All you need these days is a decent stand-alone camera or one good smart phone and you can create some footage to rival big budget videos. It’s all about creativity and a good angle on forging a respons ...