Are you feeling overwhelmed with the time it takes to market your online business yourself? If so you're not alone. I recently read an article by Greg Digneo called 'Why Quitting May Be the Most Profitable Thing You Do This Year' which resonated with me. Now Greg wasn’t talking about quitting his business but quitting his marketing! Ridiculous as this might seem, I think this is the great advice for a start ...

Just ask anybody who has ever run a business – marketing is everything. Good marketing can set the foundation for success while a lack of marketing can leave a business offering fantastic products and services that nobody has ever heard of! Increasingly, marketing spend goes to the internet. After all, we are fortunate enough to live in a world where even the smallest of work from home businesses can go glo ...

“You never get a second chance to make a first impression.” - Oscar Wilde or Will Rogers or Mark Twain! There are mixed views as where this quote comes from.  Some people credit Oscar Wilde, whilst others say it was Will Rogers and some believe Mark Twain was the author.  Whoever it was, though, it can’t be argued with! Perception is reality. Whatever we perceive to be true becomes our truth. It is said tha ...

When it comes to marketing your business, understanding your audience is crucial. After all, your audience, or target market, are the people that buy your products, give you their money and generate your profits! Who are the people that are most likely to be interested in what you have to offer? As you consider different business ideas, or ways to expand your existing small business, it is easy to get caugh ...

Market Research: Understanding Your Market  Early this year, I was asked to look at an e-shop, Footballnutra,which was set up to provide the best football nutrition products to football players of all levels. The website and the range of products look amazing. They have thought of every need: nutritional drinks available to be drunk before, during and after playing football, capsules to help the heart, cart ...